As the fourth-generation leader of Hoogland’s Landscape, John Hoogland carries forward a legacy rooted in hard work, family, and a love for the land. With a degree in Landscape Horticulture and lifelong hands-on experience, John brings both tradition and innovation to his role. Alongside him is his wife, Carlyle, who contributes vision, creativity, and business insight, supporting big-picture decisions and helping shape the company's future. Together, they continue the story that began over 75 years ago, guided by the values that have always defined Hoogland’s.

From long days in the field to strategy meetings in the office or at home, they remain deeply rooted in every aspect of the business. Their partnership blends tradition and innovation, honoring the past while building something new together. With a growing team and growing family, they are committed to carrying forward the values that have defined Hoogland’s for generations—working with integrity, nurturing client relationships, and stewarding the land with care. Their young son, Marshall, is already growing up surrounded by the rhythms of the business, fascinated by tools, equipment, and anything that looks like work. They hope he will one day carry the torch as the fifth generation of Hooglands to lead the company.

Their partnership is one of balance and complementary strengths. Carlyle brings a visionary mindset and creative energy, backed by a strong business and marketing background shaped by a family of entrepreneurs and formal education in business. John is a talented designer, a thoughtful leader, and a steady manager, grounded in years of hands-on experience and a formal education in landscape horticulture. Together, they guide the company with purpose, clarity, and heart.